This passage discusses the release of ‘custom gpts,’ ‘GPTs,’ or ‘GPT assistants’ by OpenAI. The author plans to explain how to create these Generative Pre-trained Transformers (GPTs), their potential on the market, and why learning them could be vital – especially as it pertains to OpenAI’s marketing strategy. They suggest it could be a lucrative opportunity, as these customizable chatbots can be published and used by others. The author hints that OpenAI might offer monetary rewards for creating and publishing these GPTs. The passage contains references to coding and the execution of GPTs, with additional insights into how non-developers could create a GPT with just a few clicks.